E-business and the Management of the Networked Entrerprise

Course Description: This course provides a set of fundamental concepts for understanding the thriving e-commerce sector and the business strategies and methods (ebusiness) to adapt to the e-commerce landscape, eventually through a omni-channel strategy. The course covers both areas of e-commerce, Business-to-Consumer (B2C) and Business-to-Business (B2B). Especially as far as the B2C segment is regarded, the course focuses on the modern supply chains using the blockchain as reference infrastructure.

Course topics:

• Digital economy and the empowered consumer

• eCommerce data and business models

• B2C e-commerce cases and strategies

• B2C e-commerce technology applications

• B2B supply chains: the blockchain for tracing, chain transparency and “spanning layer”-type of interoperability

Course Structure:

• Introduction - Scope of the course and method of study

• eCommerce and the empowered consumer

• e-commerce: a data view (growth patterns during the last 10 years and the impact of the Covid-19 pandemic) – Types of e-commerce: B2B and B2C

• e-commerce types of strategies and business models (cases and examples)

• e-commerce technology infrastructure

• Towards a new wave of digitization: the Web of payments and digital currencies

• B2B: Blockchain in Supply Chain Management